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Corridos are reaching new audiences and new music discovery platforms Check out the opening notes of our research findings.

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WHEN ARE THEY LISTENING TO CORRIDOS? How often do you listen to Mexican music, in general?

We asked Corridos listeners how often they’re tuning in and found certain GM segments are outpacing their USH counterparts. Órale.

WHERE ARE THEY DISCOVERING CORRIDOS? When it comes to music, how do you generally find or discover new music and artists?

Word of mouth and streaming platforms are leading the charge in new music discovery for Corridos listeners.

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WHAT IS THE IMPACT OF CORRIDOS ON POP CULTURE? How much do you feel that Mexican Corridos have influenced pop culture in the United States?

Corridos listeners call out the huge impact that the regional genre has had and is having on US pop culture.

Corridos Are the New Reggaetón

Be prepared for what has the potential to be the next giant cross cultural explosion in pop culture. Discover how more and more consumers are incorporating corridos and música regional mexicana into their regular listening habits.